CHINESE SPORTWEAR COMPANIES FOCUS MONEY ON R&D AS THEY TARGET GROWING DOMESTIC MARKET
January 15th, 2024
Chinese sportswear giants Li-Ning Company Ltd and Anta Sports Products Ltd may have lost significant value (70% and 27% respectively) in Hong Kong’s Hang Seng Index at the close of 2023, but industry experts remain confident they will continue to be forces Western sportswear brands will have to reckon with in 2024.
“Local brands like Anta and Li-Ning are gaining popularity and fiercely competing against [international brands in China]," said a spokesperson of Shanghai-based fashion brand digital marketing solutions provider GMA (Gentlemen Marketing ...
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