CHINESE MEAT MAJOR SIGNS DISTRIBUTION AND SALES DEAL WITH BIG ECOMMERCE PLAYER
December 1st, 2016
SHUANGHUI, China’s biggest meat company has signed a strategic cooperation agreement with Jingdong (jd.com), one of China’s biggest e-commerce companies, to develop a new sales and distribution channel supplying fine cut chilled meat online.
The move follows up a pledge from Wan Long, Shuanghui’s president, speaking at an industry seminar held Xian, Shaanxi province, on December 4, to boost his company’s sales through consumer interaction innovations.
Data from Jingdong suggests that e-commerce could be a lucrative approach for China’s meat sector, ...
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