CHINESE LIQUID MILK BRANDS LEAVING BEHIND FOOD SAFETY SCANDALS
April 21st, 2015
In 2008, the then-emerging Chinese dairy market was delivered a devastating blow by the ‘melamine scandal’. It was triggered by New Zealand dairy cooperative Fonterra’s local partner Sanlu fraudulently adding melamine, a raw material used in the production of plastics, into its dairy products in order to pretend higher protein content. Today, seven years on, as a consequence of the scandal, smaller dairy companies no longer play a significant role in China’s drinking milk market, virtually leaving the business to four players; in 2014: the Yili Group and ...
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