CHINESE FOOD SECTOR USING ORGANIC AS MARKETING TOOL BUT CERTIFIED ORGANIC PRODUCT THIN ON THE GROUND
January 1st, 2012
BY MARK GODFREY, IN BEIJING AND XIAMEN
A GOOD sign that a branded food market is maturing is the growth of niches, and demand for certified-organic products in China is starting to rise. According to Euromonitor data, China's organic food market has expanded from Chinese Yuan Renminbi CNY214 million (USD33.9 million) in 2009 to CNY263 million in 2010. Its projection for 2011 was CNY329 million. Packaged food accounts for the bulk of that figure: a projected CNY252 million in 2011, representing significant growth on CNY206 million for 2010. Beverages by ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.