CHINESE COSMETICS CONSUMERS SEEK MORE PERSONALITY IN PACKAGING
January 1st, 2012
BY WANG FANGQING, IN SHANGHAI
WITH a growing interest in colour cosmetics amongst Chinese women, many companies are developing innovative and unique packaging that especially appeal to younger consumers.
Market research firm Euromonitor International has stressed in a report that international marketing has helped fuel this trend: women between the ages of 15 and 30 living in urban areas of China have been widely exposed to Western and Japanese makeup and are gravitating largely towards colour cosmetics because of this. "They will increasingly use a ...
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