CHINESE COMPANIES TURN TO TRADITIONAL MEDICINE INGREDIENTS TO COMPETE WITH MULTINATIONALS
August 1st, 2011
BY WANG FANGQING
AS MULTINATIONAL cosmetics companies continue to dominate the vast, multi-tiered personal care market in China, more Chinese companies are turning to Chinese traditional medicine (TCM)-based products, to gain niche market share.
This past July, Hong Kong-based pharmaceutical company Qilike Medicine Group upgraded its business-to-consumer (B2C) website - which sells acne treatment product Deefur, making it look more sophisticated to attract mainland Chinese consumers. Featuring ingredients such as ginseng and Chinese eaglewood, Qilike aims to ...
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