CHINESE BRANDS PUSH THEIR KNITWEAR OVERSEAS AS LOCAL MARKET MATURES
February 18th, 2024
Chinese brands selling knitwear and other apparel are thriving overseas, thanks to aggressive expansion policies tapping into young consumers’ desire for fashionable, yet affordable, fast fashion. Following the example of now Singapore-based fast fashion retail giant Shein, which reported revenue of USD23 billion in 2022 and until that year was based in Nanjing, Jiangsu province, China, Chinese clothing companies are looking to foreign markets to maintain strong growth. This comes amid a slowdown of consumption among key markets at home, with China’s economy ...
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