CHINA’S TWO-CHILD POLICY SHOULD BOOST BABY PERSONAL CARE SALES – BUT BY HOW MUCH?
January 1st, 2016
PERSONAL care products expert are divided on the likely impact on the babycare and pregnancy market in China of the October decision by the Communist Party of China to replace the country’s 35-year-old one-child policy with a two-child policy.
The move effectively gives 90 million couples throughout the country the right to raise a second child, according to an estimation by the National Health and Family Planning Commission of the People’s Republic of China.
And while babycare and maternity product sales will surely increase – there is little consensus ...
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