CHINA’S SMALLER CITIES OFFER COSMETICS SALES GROWTH
February 1st, 2014
Personal care product multinationals have long been known for their eagerness to invest in China, even during the recent global recession. That is why the decision by two renowned PCP companies to retreat from China in the past month is so remarkable.The first is US giant Revlon, which announced on December 30 that it will pull out of China. According to the company, sales in China represent about only 2% of its total net sales annually. Across the Asia Pacific region, the company's declining sales in China in 2012 and 2013 offset gains in Japan and Australia. ...
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