CHINA’S INFANT FORMULA PRODUCERS STRENGTHEN POSITION ON DOMESTIC MARKET AS AVERAGE WEALTH GROWS
October 12th, 2022
The Chinese infant formula industry will hit a regulatory milestone in February (2023) with the introduction of new national standards first published last year (2021) by the country’s National Health Commission. These standards, including GB10765-2021 (1) promise to make labelling “more scientific”, thus improving quality of products. They also come at a time of slowing sales and falling births, suggesting the massive explosion in infant formula sales volume seen in the past decade-and-a-half is now in the past.
According to statistics from China Customs, ...
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