CHINA’S AMOS BETS ON NOVEL SWEETS

Amos Sweets, a veteran global confectionery supplier based in Shenzhen, Guangdong province, aims to be the face of China’s new generation of candy maker through offering novel, nourishing, high quality sweets. Investors have bought into the idea. In early 2021, the company received an investment of nearly Chinese Yuan Renminbi CNY100 million (USD15.6 million) through a series A funding round. “I think a major issue in China’s current confectionery market is it lacks of creativity. Consumers are bored with the conventional candies, so we need to think of a ...


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