CHINA WINE SECTOR PUSHING AHEAD AS GROWING MIDDLE CLASS DEVELOPS TASTE SOPHISTICATION
February 1st, 2009
BY MARK GODFREY
BARRY Lee is probably typical of Chinese wine drinkers. The auto-sales accountant started off drinking a local Great Wall red at an office lunch, then got curious and went to a Beijing branch of the French Carrefour supermarket chain where he spent RMB78 (US$11.40) on a bottle of Chilean red. Now he's alternating his weekly one-bottle buy between Australian and French and surfing a new generation of Chinese language wine websites to learn about grapes and vintages.
Lee will never spend more than RMB100 (US$14.6) out of his RMB 7,000 (US$1,026) ...
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