CHINA WHITENERS FEATURE WHITE SKIN CREAMS DEODORANTS LIPBALM
January 1st, 2006
BY DAVID EIMER, in Beijing
TO be beautiful in China is to be fair-skinned and for cosmetics companies, that's an opportunity to tap the world's largest emerging market for whitening creams. According to Chinese government figures, China's beauty and cosmetics market was worth between 42 and 46 billion Yuan (US$5-5.5 billion) last year and a third of that total was spent on whitening products. Such is the demand for skin care products that cosmetics giants such as L'Oréal, Estée Lauder, Procter and Gamble and the Japanese Shiseido Co are scrambling to target ...
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