CHINA’S WEB PORTALS AND SEARCH ENGINES DRIVE SALES FOR INTERNATIONAL COSMETICS BRANDS
May 1st, 2011
BY MARK GODFREY
WITH some researchers (most recently Credit Suisse's China analysts) predicting Chinese e-commerce revenues will grow 100%-a-year to 2015 it's not surprising international brands are scrambling to understand and tap the dynamics of the country's web portals. Top of the local business-to-consumer pile Taobao has evolved from an eBay knock off to a massively popular resource for wholesalers and B2C operators.
Some 450 million Chinese use B2C portals, but Taobao, a subsidiary of Alibaba, has sidelined competition such as Japan's Rakuten, which has ...
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