CHINA’S RAPIDLY EXPANDING BAKERY CHAINS LURE CUSTOMERS WITH CAKES AND IMPORTED INGREDIENTS

BY MARK GODFREY ANYONE who has eaten croissants and Danish-style pastries smothered with mayonnaise, chopped sausages and pork floss will appreciate that Beijing bakeries have a style all of their own. Yet the unorthodox approach is popular with local consumers, judging by how bakery chains are growing here: aside from locally-owned chains such as Holiland and Weiduomei and there has been an influx of regional chains, for instance Kiss n Bake from Taiwan and Singapore's BreadTalk. China's bakery sector has been growing by 20% a year since 2000 according to a ...


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