CHINA’S LARGEST SELLING CIGARETTE BRAND SHAPES UP FOR EXPORTS WITH LOW TAR AND BETTER PACKAGING
September 1st, 2007
BY MARK GODFREY, in Yunnan province, China
"MEDIOCRITY and non-merit are wrong!" The resolute call to excellence in Chinese characters greets visitors the lobby of the twenty floor hemispherical office tower to which visitors to Yuxi Hongta cigarette plant.
Run by the state-owned Hongta group, the Yuxi plant hires a staff of 2,500 to produce an annual 2.5 million cases of cigarettes, including iconic local brands like Yuxi, Hongmei and Hongtashan, as well as Imperial Tobacco's West brand. One hour south of Kunming, capital of southwesterly Yunnan ...
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