CHINA’S COSMETICS MARKET LEADERS PLAN FOR RAPID EXPANSION

BY MARK GODFREY, IN BEIJING IT is a sign of a mature market that all social groups are offered products in a sector, with all kinds of retailers selling across a country - and China is certainly maturing in this way as regards the personal care product sector. Major established retailers operating larger stores such as the Hong Kong-based A.S. Watson Group are now prospering - but so also are chains of smaller stores - who, while they may sell similar products - do so at a smaller scale to lower income groups. Watsons is now a dominant health and beauty ...


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