CHINA’S COOKING OIL CONSUMERS DEMAND DIVERSITY

BY WANG FANGQING WHILE soybean oil still remains the main cooking oil of choice used in China, the country's manufacturers have recently been experiencing a shift - with a growing demand for diversity in terms of cooking products in large and small cities. Bio-based oils and fats producers are keen to explore the opportunity for further growth. One manufacturer embracing the trend towards diversification is Shanghai-based Yihai Kerry, a leading cooking oil company owned by Singapore-based agribusiness group Wilmar International Limited. Back in November 2011, ...


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