CHINA PERFUME BRANDS HOLDING THEIR OWN IN MID-MARKET SEGMENTS

BY DOMINIQUE PATTON

CHINESE perfume brands are dwarfed by the big brands from the West, mostly because of their origins. Perfume remains a foreign concept and local producers struggle to attain credibility beside their foreign rivals.

A handful of companies have however carved tiny shares in the market thanks to their understanding of local tastes.

Prestige SARL Parfums Nanjing Paris, previously a joint venture with French company Prestige Parfums, is seeing growing sales thanks to some specifically Chinese concepts and ...


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