CHINA PERFUME BRANDS HOLDING THEIR OWN IN MID-MARKET SEGMENTS
July 1st, 2008
BY DOMINIQUE PATTON
CHINESE perfume brands are dwarfed by the big brands from the West, mostly because of their origins. Perfume remains a foreign concept and local producers struggle to attain credibility beside their foreign rivals.
A handful of companies have however carved tiny shares in the market thanks to their understanding of local tastes.
Prestige SARL Parfums Nanjing Paris, previously a joint venture with French company Prestige Parfums, is seeing growing sales thanks to some specifically Chinese concepts and competitive pricing that makes its ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.