CHINA MOVES TO WORLD’S NUMBER POSITION IN PERSONAL CARE PRODUCT SALES

China will boast the world’s number one cosmetics market in 2018 according to global financial services firm Morgan Stanley: it will account for 20% of total sales, compared to 17% for the second-placed USA and 10% for third placed Japan – overtaking America for the first time, it said. (NOTE TO EDITOR – MORGAN STANLEY DEFINED THIS MARKET AS ‘COSMETICS’) A clear example of the potential of China even for smaller western brands is the case of STENDERS, a Latvian skincare brand which is marketed partly on its traditional local honey ingredients. For ...


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