CHINA MOVES TO WORLD’S NUMBER POSITION IN PERSONAL CARE PRODUCT SALES
December 1st, 2017
China will boast the world’s number one cosmetics market in 2018 according to global financial services firm Morgan Stanley: it will account for 20% of total sales, compared to 17% for the second-placed USA and 10% for third placed Japan – overtaking America for the first time, it said. (NOTE TO EDITOR – MORGAN STANLEY DEFINED THIS MARKET AS ‘COSMETICS’)
A clear example of the potential of China even for smaller western brands is the case of STENDERS, a Latvian skincare brand which is marketed partly on its traditional local honey ingredients. For ...
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