CHINA MEAT ASSOCIATION PRESSING GOVERNMENT TO BOOST LAMB AND BEEF CONSUMPTION

The China Meat Association (CMA) is calling on the Chinese government actively support the beef and lamb sector, Gao Guan, the association’s deputy secretary-general, has told globalmeatnews.com. Speaking in his Beijing office, he said: “Our association has been advising the government to encourage consumers to eat more beef and lamb,” he said, rather than the more commonly consumed pork and chicken.Mr Gao noted that consumer perception of beef and lamb has become more positive nationwide: “In the past, only northerners want to eat them [beef and lamb]. ...


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