CHINA GOVERNMENT BACKS LOCAL OVER FOREIGN INFANT FORMULA BRANDS, BUT BIRTH RATE FALLS THREATEN REVENUES FOR ALL
March 24th, 2022
The Chinese government has been hindering international infant formula brands by encouraging the growth of domestic manufacturers while failing in its attempt to boost the birth rate, reducing overall demand.
The government has been rolling out its Action Plan for the Promotion of Domestic Infant Milk Formula published in May 2019, involving stricter manufacturing quality standards to improve faith in Chinese brands such as Feihe.
It set a goal to increase the portion of domestically manufactured infant milk formula in China to 60%, with a goal also to increase ...
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