CHINA COSMETICS FIRM SEEK INVESTMENT AND AGGRESSIVE MARKETING TO BOOST DOMESTIC MARKET SHARE
May 1st, 2016
Chinese consumers’ preference for foreign brand and the sparsity of internationally-recognised domestic brands helps explain why some of the country’s largest personal care product conglomerates have been eyeing foreign acquisitions.
For instance, Shanghai-based Fosun International Ltd purchased Israeli cosmetics maker Ahava this April (2016); while Shanghai Jahwa United Co snapped up UK-based Mayborn Group, manufacturer and distributor of Tommee Tippee baby and child products the same month.
But many local firms have taken a more direct approach, ...
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