CHINA CHOCOLATE MARKET OFFERS HUGE RICHES

BY DOMINIQUE PATTON CHINA'S fast-growing chocolate market is attracting a raft of international brands but local players may do better in the country's smaller cities. Chocolate sales in China reached Chinese Yuan RMB7.7 billion (US$1.13 billion) in 2009 according to Euromonitor, after growing by a compound annual rate of 10% since 2004. The market is still relatively undeveloped, with average per capita consumption a tiny 90 grams - well behind developed world rates, said the research firm (Swiss consumers eat 12.3 kilos per capita, for instance). That means ...


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