CHICKEN SALES FALL AMID CONSUMER HEALTH CONCERNS
February 8th, 2015
Negative media publicity surrounding infections in poultry flocks and farming practices in Norway has sparked resulted in a 15% to 20% drop in domestic chicken meat sales in the last six months, to mid-February. The decline is now a major source of concern for the country’s poultry industry, which has countered the fall in sales by launching new multi-channel marketing campaigns. These are designed to reassure consumers about farming standards, quality control procedures, and the general safety of white meat sold in Norway shops and supermarkets. Nortura - ...
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