CHEWING GUM MANUFACTURERS INNOVATE TO STRENGTHEN SOFTENING DEMAND FOR THEIR PRODUCTS

THE WORLD it seems, it becoming a little less keen to chew gum (and blow bubbles with it): this confectionery sub-sector that grew by a healthy 7.7% in 2011 saw growth slowing to 1.7% in 2012. It is the quietest sales period since the chewing gum segment (that includes bubble gums) posted a fall of 2.5% from USD23.2 billion to USD22.44 billion during the recession from 2008 to 2009, according to figures from market researcher Euromonitor International. Gum companies are responding to the calm - offering innovative smaller portions or value added packs, analysts ...


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