CAR SHARING ON RISE IN UK – WHILE GERMAN INNOVATION TARGETS BUSINESS USERS
June 1st, 2011
BY DEIRDRE MASON
A new car-sharing model is being tried out in Germany, which links quality manufacturer BMW with an existing car club to attempt to offer business customers a new concept in fleet hire. Time will tell whether the idea catches on and moves to the UK. It is called DriveNow, and is a joint venture from BMW Group and Sixt AG, launched in April in Munich, with plans imminent for launch in Berlin also. What it claims to offer is car-sharing of premium vehicles, comprehensive service, and vehicles hired and dropped off wherever the customer needs them ...
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