CAR PAINT
March 1st, 2004
BY JONATHAN THOMSONWHY do we change our cars so often? Most drivers spend between two to three years with their car before trading in for a new model, long before the average mechanical lifespan. Perhaps it is because every year car manufacturers claim to improve on vehicle performance, reliability, efficiency, safety and handling? Partly, but marketing actually generates demand for a new model and here colour plays a key role. As with clothes, furniture and accessories, getting the colour wrong can ruin the overall effect. That is why car manufacturers have ...
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