CANADA TOBACCO INDUSTRY STRIKES DEAL OVER ‘LIGHTS’ LABELS
December 1st, 2006
BY MONICA DOBIE, in Ottawa
CANADIAN tobacco companies have voluntarily agreed to remove descriptors such as 'light', 'mild' and similar variations from their cigarette packaging from next summer.
Imperial Tobacco Canada Ltd, Rothmans Benson & Hedges Inc. and JTI-Macdonald Corp. will each phase out these slogans on affected brands and products from December 31, 2006, with an implementation deadline of July 31, 2007. A total of 79 brands of cigarettes will be affected by the new deal.
The Competition Board, Canada's independent competition law enforcement ...
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