CANADA QUEBEC ADVERTISING CASE APPEAL – TOBACCO FIRM SPONSORSHIP
October 1st, 2005
BY MONICA DOBIETHE CANADIAN federal government will appeal against the Quebec Court of Appeal's decision to allow tobacco companies to use their corporate names for sponsoring sports or artistic events, rather than their brands."What we find surprising is the fact that the federal government has indicated that they are taking this fight to the (Canadian) Supreme Court because we are allowed a limited amount of print advertising, when this is exactly what they told the courts to begin with," said Imperial Tobacco Canada spokesperson, Christina Dona.Her company, ...
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