CANADA LABEL REFORM
August 1st, 2004
BY MONICA DOBIE
THE CANADIAN government has proposed further changes to its tough tobacco labelling rules in an effort to reach more smokers. Health Canada will create more messages, rotated bi-yearly, that will explain the effects of toxic emissions, whilst providing the benefits of quitting to smokers.
Also, "action oriented" messages, including quitting schedules, will be printed on packs instead of being inserted inside.
THE CANADIAN government has proposed further changes to its tough tobacco labelling rules in an effort to reach more smokers. Health Canada will create more messages, rotated bi-yearly, that will explain the effects of toxic emissions, whilst providing the benefits of quitting to smokers.
Also, "action oriented" messages, including quitting schedules, will be printed on packs instead of being inserted inside.
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