CANADA BEER FEATURE USA BEER BRAND STRENGTH – BUDWEISER
December 1st, 2005
BY MONICA DOBIE and KEITH NUTHALL
TIME was when Canadians focused a significant proportion of their habitual condescension towards their American neighbours through beer. US brands were dismissed as weak in alcohol, tasteless and generic. But today, even though the big US beer labels taste the same as they ever did - much to the relief of many consumers around the world, of course - Canadian beer tastes are changing, especially among the young. So much so, that the number one beer in Canada is not Molson Dry or Labatt Blue, but Budweiser, Bud, the self ...
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