CADILLAC CAMPAIGN
February 1st, 2002
BY MONICA DOBIE, in MontrealTHE NEW 2003 Cadillac models will be featured in Canada's biggest ever multi media advertising campaign; it will run from now until October, with a particular focus on the Cadillac CTS and a smaller version of the brand targeted at a younger market.General Motors of Canada, M2 Universal and Bell Globemedia have agreed to work together to launch the "Road to Success" campaign which will appear on terrestrial television, speciality cable networks, newspapers, magazines and an Internet portal.Specially created television programmes and ...
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