CADBURY IS STILL KING OF INDIA’S GROWING CHOCOLATE MARKET
November 1st, 2019
INDIA maybe a populous and diverse country with its 1.36 million potential consumers who speak 22 languages, but one company maintains a strong, even dominant, position in India’s fast-growing chocolate market which saw sales of USD1.8 billion in 2018, according to GlobalData – Mondelēz International Inc’s Cadbury brand. Its almost ubiquitous presence in commercial food retailers across India poses a major challenge for new entrants aiming to build a nationwide distribution network tapping a market that GlobalData predicts will grow annually at an average ...
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