C-STORES REMAIN KEY TO BRANDED DRINKS MARKETING SUCCESS
June 1st, 2011
BY MARGUERITE-JEANNE DESCHAMPS, MINI PANT ZACHARIAH and WANG FANGQING
Convenience stores in developed markets remain a much sought after retail outlet for beverage manufacturers. They are widespread, always open, and their limited product selection allows consumers to easily pick out their favourites and discover a new drink being promoted by marketing departments.
David Jones, spokesman for international brewing company Heineken said that since the convenience store sector is worth GBP30 billion in the UK alone, with over 48,000 stores and growing by more than ...
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