BULK OF US BEEF INDUSTRY LEVY INVESTMENT IN 2015 TO PROMOTE DOMESTIC BEEF SALES
September 11th, 2014
THE CATTLEMEN'S Beef Promotion and Research Board in the USA will spend USD10.5 million of its USD39 million investments planned for the fiscal year of October 1, 2014-2015 to promote beef sales in its domestic market.The goal of this consumer information campaign is to “improve domestic preference for beef by educating consumers about things like beef safety, nutrition and health, convenience, taste and value,” the board’s communications manager Diane Henderson told globalmeatnews.com. The programme includes funding for the ‘Northeast Beef Promotion ...
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