BRUSSELS TRIES TO BALANCE CONSUMER AND AUTO INDUSTRY INTERESTS OVER EMBEDDED CHIPS

BY DEIRDRE MASON

FORTHCOMING European Union (EU) guidance covering embedded microchips and consumer privacy could have serious implications for the automotive industry unless new technology is developed swiftly and the European Commission allows special rules for chips used in vehicles.
The concerns focus on a draft Commission 'recommendation' (which is formal guidance for EU citizens and companies, short of a binding law), circulating since April 2008. This would require all companies using embedded radio frequency identification (RFID) or ...


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