BRUSSELS TO SPEND EURO 3 MILLION PROMOTING FRANCE, PORTUGAL ITALY WINES AND SPIRITS
November 1st, 2009
BY KEITH NUTHALL
The European Commission will spend around Euro 3 million on promoting sales outside the European Union (EU) of French spirits, Italian and Portuguese wines over the next three years. It is spending Euro 1.2 million on marketing and information campaigns in Japan and north America coordinated by Italian wine federation Federdoc; Euro 1 million promoting Portuguese 'vinho verde' wines within China, Norway, Latin and north America, campaigns organised by the Comissão de Viticultura da Região dos Vinhos Verdes; and Euro 912 million on promoting ...
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