BRUSSELS PLANS BIG SPEND TO PROMOTE ITALIAN AND PORTUGUESE WINES
July 1st, 2008
BY KEITH NUTHALL
THE EUROPEAN Commission has announced that it will be spending Euro 2.85 million promoting the sales of Italian and Portuguese wines within the European Union (EU). The money will finance marketing and information campaigns across Europe already planned by relevant wine sector organisations.
Italian wine organisation Federdoc (the confederazione nazionale dei consorzi volontari per la tutela delle denominazioni dei vini Italiani) will get Euro 1.59 million over the next three years, the money being combined with matching funding from the Italian ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.