BRUNEI WOVEN INDUSTRY NEEDS TO ATTRACT MARKET WITH INNOVATIONS
November 1st, 2016
A leading textile designer from Brunei has told WTiN.com that his country’s traditional woven fabric industry needs to innovate to boost domestic sales, while it struggles to compete in the global marketplace. However, he admits that persuading locals to work in this potentially successful niche sector can be tough.
Haji Zainal Abidin Haji Ibrahim, who has been developing Brunei Batik using traditional design motifs, said the sultanate’s traditional woven industry has been slow to adapt to modern market requirements. Brunei’s woven motifs are usually made ...
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