BRITAIN’S TESCO AND SAINSBURY PIONEERS IN DEVELOPING OWN BRAND PRODUCTS
May 1st, 2010
BY KARRYN MILLER
BRITAIN has always been a trailblazer for the development of own-label, or private-label food brands. And two of its dominant supermarket chains Tesco and Sainsbury have been particularly innovative. Tesco's private label food range holds the largest share of the UK's private label market, with Sainsbury coming in at second place. Both chains tout strong multi-layered own-label food ranges that continue to grow despite a tougher economic climate. This consistent private label growth may not be beneficial for branded food manufacturers, but ...
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