BRICM MARKETS OFFER RETAIL GROWTH TO GLOBAL FASHION SECTOR
March 1st, 2011
BY WANG FANGQING, RAGHAVENDRA VERMA, MARK ROWE and PACIFICA GODDARD
THE BRICM countries (Brazil, Russia, India, China, and Mexico) have long been regarded as sources of cheap quality fabrics and clothes, but as they grow wealthier they are increasingly being regarded as vital international export markets.
China is often highlighted as having a key consumer base - with a middle class ready to pay for higher end foreign labels. Classic brands such as Burberry and Prada, will continue to be favoured by rich Chinese consumers, Shang Xiaoming, analyst at ...
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