BRICM DRINKS MARKETS GENERALLY PERFORM WELL IN RECESSION
May 1st, 2010
BY PACIFICA GODDARD, RAGHAVENDRA VERMA, WANG FANGQING, JOHN PAGNI and KEITH NUTHALL
THE RISE of the world's large emerging markets - Brazil, Russia, India, China and Mexico (or BRICM to give them a popular acronym) has been especially significant for the drinks industry. With its array of international and local brands and a growing inquisitiveness of consumers worldwide for foreign drinks, the drinks industry is a good fit for globalisation.
And with the BRICM markets largely being more robust in the recession (with Russia being an exception) than the rich ...
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