BRAZIL’S LOOMING RECESSION NOT ENOUGH TO STOP ROBUST WOMEN’S FRAGRANCE SALES
April 21st, 2015
Sales of women’s fragrances in Brazil already generate an impressive USD4 billion in retail value annually (in 2014), according to market researchers Euromonitor. But doubts on continued growth in the segment started to be voiced when the country’s economy started declining two years ago. And now, those pressures have only increased because of planned government spending cuts that might tip the country into a recession in 2015 and 2016.Still, the optimism in the personal care products industry is far from gone. Euromonitor forecasts Brazilian sales on the ...
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