BRAZIL’S LATEST STRENGTH IN PERFUME SALES WILL HELP SEGMENT GROW AFTER COUNTRY’S RECESSION ENDS
June 1st, 2016
BRAZIL’S fragrance sector has struggled as the country continues to struggle through an economic recession that started during 2013, but the industry hopes it has turned the corner and sales are now recovering. In 2015, for the first time in 23 years, Brazilian cosmetics, toiletries and fragrances sales fell, dropping 8% year-on-year, according to the Brazilian Industry Association of Toiletries, Perfumes and Cosmetics (ABIHPEC – ‘Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos’).
In 2015, Brazil lost its claim to be ...
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