BRAZIL’S HEALTHY FROZEN-FOOD MARKET SOARS DURING PANDEMIC
February 1st, 2021
It takes minutes for any Brazilian on Instagram to be bombarded with ads of modern companies selling exquisite items from tofu tikka masala stew to cauliflower risotto. But these are not from restaurants heavily impacted by the Covid-19 pandemic and now use social media to survive. Rather they are from Brazil’s higher end frozen food retailers, whose growing market niche may continue to expand after most 210 million Brazilians are vaccinated.
As the disease spread and held almost 9 million people at home in Latin America’s biggest economy, healthy ...
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