BRAZIL’S CONFECTIONERY INDUSTRY FACES MIXED OUTLOOK AS WEALTH GROWS AND SPREADS
May 10th, 2014
While Brazilians have been happy with the success of their FIFA World Cup party, the prospects of the country’s confectionery industry are rather more mixed.Sales of sweet confectionery have been soft as consumers turn away from sugary snacks in favour of healthier snacks. Also, the Brazilian sector has been coping with major fluctuations in sugar and cocoa prices, inflation and taxation as well as intense competition from countries such as the US and in Europe that can produce and sell sweet goods internationally at competitive prices.Bucking this trend, ...
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