BRAZIL TEXTILE FIRMS SEEK NEW TECHNOLOGIES TO UNDERPIN FUTURE
June 1st, 2016
HIGH tech sales specialists are advising Brazil’s textile sector to keep refining their ecommerce strategy to boost their competitiveness in a tough market.
Paulo Renato Macedo, innovation director at Tropos Lab, a consulting company for entrepreneurs based in Belo Horizonte, north of Rio de Janeiro, Brazil, said while “creativity, quality and brand keep being important,” adopting new electronic marketing was essential for the textile and clothing sector in Brazil.
He said this market was increasingly competitive, with textile and clothing companies using ...
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