BRAZIL COSMETICS SECTOR POISED FOR SLOW REBOUND
June 1st, 2017
BRAZIL’S beauty and personal care market took a hit in 2016, as the world’s fourth-biggest beauty market struggled to emerge from its worst-ever recession amid political corruption scandals.
The outlook is for a slow recovery this year, as high unemployment keeps a lid on purchasing power in this market of 207 million people. Tax hikes have also hurt demand, as well as a squeeze on credit availability. These factors, along with inflation, which while it is slowing to an estimated 4% this year from 6% in 2016 and 9% in 2015, have encouraged consumers to ...
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