BRAZIL AUTO MARKET BECOMES MORE DIVERSE AS INCOMES RISE
April 1st, 2013
BRAZIL'S growing economy has given many Brazilian motorists purchasing power they have never had before. This - plus effective social welfare policies and an end to past hyper-inflation - has grown Brazil’s middle class, which is now about 54% of the 196 million population, according to the country’s presidential office for strategic affairs. And given in Brazil car ownership indicates high social status, it can be a priority to buy a vehicle, even for Brazilians with comparatively modest incomes – as low as USD15,000 per year, noted a report from the same ...
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